Case Study: How a leading publisher doubled time on site through chat

Hollywood.com turned readers into relationships with its own AI chatbot, and doubled engagement along the way.

Hollywood.com has been covering entertainment, movies, and television for decades. Despite reaching millions of users across platforms,  Hollywood.com needed a way to better engage its audience to deepen loyalty and ultimately grow revenue.

By partnering with Direqt, Hollywood.com provided its audience with an AI chatbot trained on their years of content, empowering users to engage with Hollywood.com’s content through 1:1, personalized conversations.

This case study reveals:

• How Hollywood.com drove >2X time on-site, and >2X page views
• How users chatted with Hollywood’s bot
• Why Hollywood.com is turning to chat to strengthen its audience relationships and position itself for the future