AdWeek: Publishers’ custom chatbots with GPT Store could show up more easily for people

OpenAI introduced mention capabilities for custom GPTs, changing how people interact with the AI chatbot and making the platform more enticing for publishers.

“[The @ feature] could increase the amount of interest for a publisher to be available in [GPT’s] ecosystem,” said Nick Martin, Co-founder and Chief Commercial Officer at Direqt. “There’s more of an opportunity to get in front of people. The sentiment almost across the board is that if there’s a chance to build an audience, especially if the effort isn’t too significant, there’s a willingness to lean in.”

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