AdWeek: Publishers’ custom chatbots with GPT Store could show up more easily for people

“[The @ feature] could increase the amount of interest for a publisher to be available in [GPT’s] ecosystem,” said Nick Martin, Co-founder and Chief Commercial Officer at Direqt. “There’s more of an opportunity to get in front of people. The sentiment almost across the board is that if there’s a chance to build an audience, especially if the effort isn’t too significant, there’s a willingness to lean in.”